Case Studies

Management, Sales and Market Development
What did we do?

Traction worked with a leading organic winery in a management capacity to develop and manage the sales strategy for both the domestic and export markets, 

What did we achieve?

We managed to grow the business while discreetly managing stock levels to maintain cash flow without compromising the brand’s position in the market place.

Management, Sales and Market Development
What did we do?

Traction worked with a leading organic winery in a management capacity to develop and manage the sales strategy for both the domestic and export markets, 

What did we achieve?

We managed to grow the business while discreetly managing stock levels to maintain cash flow without compromising the brand’s position in the market place.

M Farrugia

RM Wine Partners

"Robert started engaging with ALDI in March 2013. In the time that Robert started this process, he engaged with it in a very thorough and professional manner. What was key in this process was his ability to listen, understand and act. His communication was thorough and timely, whilst clearly understanding ALDI's needs and expectations.

Robert understands that FMCG is more than just a transactional process. Most importantly, he listened to the needs, communicated the progress and was proactive in communicating where efficiencies, issues etc could be managed better. The small things add up to large things and nothing was ever a problem for Robert. He is an excellent operator who is honest, professional and proud of what he does. There are many account managers who could learn from his processes and approach.

My team and I have no hesitation recommending Robert and the account management skills he brings to the table."

J Bowyer

Buying Director - Wine, Beer and Spirits

“As a result of working closely with Traction, we have streamlined our Australian and domestic business and have made great progress in international markets.”

D Tyney

Viscosity Ltd

“Always pleasant, and with a broad knowledge of the trade, any contact with Robert is productive and will bring the deal one step closer to being finalised. Give him a call.”

Stu

Single Vineyard Sellers

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